How to stand out from the competition and attract more buyers
As a buyer, having access to a large selection of properties is a wonderful thing. Buyers know what they want and they have access to a range of properties that meet their requirements. For sellers, choice becomes a problem when their property gets lost in the crowd, so how do we set about preventing this from happening?
It all comes down to an effective marketing strategy that makes access to your advertisements as easy as possible for the kinds of people most likely to want to purchase your property. A real estate professional will identify this group of people and know the best way to reach them. For us at Mavin Real Estate, that involves adjusting to the modern market and utilising all the platforms available to us, including Facebook.
Selling your property via Facebook
There are four reasons why Facebook should be included in your marketing strategy when selling a property:
1) Incomparable reach
The amount of people using Facebook is staggering; according to Vivid Media, within our population of 23 million, 16 million (or 7 out of 10) Australians are using the site as of January 2017. There is simply no other platform that can reach the amount, or the variety, of people that Facebook does.
2) Tailored advertisements For maximum performance, tailoring your advertisements to reach those who are most likely to be interested in your property is essential. If you know how to use the available functions, Facebook can be used to target potential buyers based on their:
These tailoring functions are only useful when the appropriate target market has already been identified, and that’s where we come in. As professionals, we have the experience needed to recognize certain patterns in buyers that allow for optimum target selection. For instance, if you are selling a 3 bedroom home in the Victoria Park area, the following types of people should have a marketing campaign directly targeted at them via Facebook:
- Parents in the country whose children are to attend Curtin University
- First Home buyers around the age of 30
- Under 35s who are renting and have been in a relationship for more than 12 months
- People looking to downsize
3) Constant performance monitoring
Because Facebook tracks exactly how well your advertisements are doing in real-time, you can cancel the campaigns that don’t perform as well and boost the campaigns that generate interest, narrowing in further on your target market with minimal cost.
4) Cost effective
Facebook is a cheap way to reach a lot of potentially interested people, as well as being able manage your advertisements to achieve the most from your money; the value of its use for marketing is remarkable.
Many agents use Facebook (and its co-site Instagram) solely to promote their businesses, hoping potential buyers will be directed to the agency profile where they wade through the list of available sales properties to eventually find yours. Alternatively, they are posting an advertisement to their page and blindly promoting it with a $5 boost; hoping for the best. As you can see, this is definitely not an effective use of the features Facebook has to offer.
Whilst Facebook advertising is not the silver bullet, in today’s market a well planned and executed social media strategy should be a part of an overall strategy to generate as much interest for your property as possible.
To get in touch for a free 30 minute strategy session on how I can help you sell your property for a record price just fill in the form below.